TARGET AUDIENCE PROFILE

Defining our Audience

Class - Demographic Grouping

We would hope to have a very wide range of viewers for our soap, therefore we would like people from demographic profiles B to E to watch. Meaning roughly anyone from middle management to the unemployed. Although we believe the main groupings we would be focusing and aiming on, would be that of D and E, as from our research, these are the people most likely to watch soap operas such as Coronation Street and EastEnders in their free time, and we would aim to have a similar audience as these existing popular soaps.

Race

Anybody of any race would watch our soap, it is not aimed at a certain race. Our soap is set in a small to medium sized village, but there will be tokenism used throughout, to show the diversity of the location, and to stop us from being too bias towards one race. 

Interests, Attitudes and Beliefs

The cross-cultural consumer characteristics group we will mainly be focusing on is TheMainstream group, which is 40% of the population. These are those people who live in the domestic and everyday. We think they would stick to food brands they know and trust and would not worry too much about designer labels when it comes to clothing.

We believe that our target audience would watch TV to escape their lives, to relax and laugh, therefore other shows we think they would enjoy to watch would be 'You've Been Frammed' and 'The X Factor'. By knowing what other shows are target audience would enjoy, would help us when we come to consider when to show our soap operas trailer. 

We think our audience members would get their daily news intake from reading a newspaper similar to 'The Sun', as it is simple to read, entertaining, has lots of pictures and has celebrity gossip.

Gender
We would like our soap to be watched and enjoyed by people of both genders, although it is proven that more woman than men are regular viewers of soaps, we would aim to have an almost equal percentage of both. We would want to break the 'soaps are for woman only' stereotype.

Age
We decided that we would have an age range of 16 to 60 years old for our soap opera. We believe we can appeal to an age range that is this wide, by the diversity of story lines we will use, some will appeal to a mature audience, others would be catered for teenagers. Our soap will include a big variety of characters, hop fully every viewer would be able to find a character within the soap they could relate with.



Audience Theory's
In some cases the Hypodermic Needle Theory would be quite prominent for our audience members. This theory would relate to those wanting to escape their own lives for a bit and relax with the TV on, they would not question anything that happens on our soap, and would just accept anything.
Some of our audience may watch our soap for Personal Identity. They would compare themselves to characters within our soap and maybe even adjust and conform their identity to become more like that character. In contrast they would not watch our soap if they wanted to find out what was happening in the news or to gain information on the world. As although a soap opera has to be verisimilitude, it will be entirely fiction, meaning you would probably not learn a lot about current affairs.
The Uses and Gratifications theory would apply to our soap opera as we believe our audience would watch our show for entertainment, to relax and enjoy. We also believe they would want to be involved, and would start to relate and compare themselves and to the characters and their personal relationships and social interactions.

-Amy Bowman