From research we’ve found that there are two types of soap
opera trailer.
One is informing the current audience of your soap, of a prominent
upcoming episode. If your trailer was of this kind you would have to consider the
overall target audience of your soap. For instance Hollyoaks would have to
cater for older teens and young adults in their trailers. Whereas, soaps such
as EastEnders and Coronation Street have such a large target age range, meaning
they could potentially create their trailers in whatever style they wish. By
doing this though, they can’t always guarantee they will please everyone within
their target audience range; this is because there are so many different social
groups that they cater for. The other type of trailer is made with the intention of attracting new audiences to watch the soap. This would include a soap trailer for a brand new soap, which will be our trailer when we come to make it. For already existing soaps, they would have to decide whether they want to attract more people that would fit in their usual audience range, or if they create the trailer with the aim of bringing a new type of audience to watch their soap.
When creating a soap opera trailer you have to consider your target audience you are aiming it at for it to be a success. This means taking into consideration aspects such as, age, demographic grouping and gender.
- Amy Bowman
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